Here is a great article though slightly dated that we found to help some of you with questions on SEO basics. The original article can be found here.
With apologies to an apparel company FUBU whose name stands for For Us By Us, it’s almost as if Google could be rebranded “FHBH” thanks to its ranking practices relating to E-marketing links. Links are the most important E-marketing elements of search engine optimization because SEO lead Danny Dover says that Google assumes they are created by humans for humans.
1. Quality content. Dover says that Google really likes the E-marketing idea of links because, humans create them generally; which means they’re—in theory—harder to manipulate. And Google sees links to a given website as votes. So something like The New York Times is going to get a lot of votes, a lot of links, because it has valuable content that real human beings are reading and linking to. The same thing goes for any site. And the place where it gets tricky is, once a site gets a lot of links, links that it passes out are worth more than your average blog post. A link from the Times is going to be much more helpful for you than a link from Joe Schmoe’s blog.”
2. Inbound links are more important than outbound links. So it’s critical to determine if incoming links come from quality E-marketing sites.
Briggs says that Google developed the ‘nofollow’ attribute as a way to combat spam. “Adding this attribute tells Google not to follow a link. A link with the ‘nofollow’ attribute is meant not to pass PageRank value. Use ‘nofollow’ when linking to untrusted content, paid links and links added by user-generated content.” Here is one post of Top 100 Forums With DoFollow Signatures, which can help your E-marketing effectively.
Briggs also pointed to these scholarly papers on combating “web spam” for background regarding untrusted content and influencing trust.
3. Relevant content. “Once you know the needs and wants of your customers, deliver it to them via rich content; whether that be information, widgets, videos, blog posts, flow charts, etc.,” say Beatty and Gullaksen. Then ensure that the portable E-marketing content contains optimized links back to the company site. Also, they say, syndicate the content the company creates to the “appropriate social communities, blogs, power users of social networks, customers, etc.,” as well as having it on the corporate site.
4. Use outbound links to make friends, gain attention, influence trust and gain some ranking benefit. This work can result in later links to the company site, he says. One caution is that don’t chase the ‘celebrity’ sites. Target the mid-tier and small sites, because they’re more likely to notice your link and the traffic you send.
And, while the direct ranking benefit of outbound links appears negligible—one of his colleagues once measured it at 5 percent for a particular site—Briggs quotes Matt Cutts of Google’s Webspam team as saying parts of Google’s system encourage links to “good sites.”
5. Despite what some think, outbound links to quality sites don’t hurt SEO. All of the engineers I’ve talked to at the search engines say that wanton use of outbound links leaking SEO juice is not actually what happens; you don’t lose juice, you just pass on juice. And juice isn’t really a finite resource; it’s something that we came up with to measure websites on the Internet.”
Effective SEO for your E-marketing sites is very crucial, that can get more traffic for your site to boost your E-marketing. Hope all the above proven ways can help you at utmost.
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