Atlanta SEO Company Helps – Advance Junk Removal
This is a project that came to us in need of a complete rebrand of their company as well as website design. Advance Junk Removal is an Atlanta Junk Removal business that has been in operation for several years and has an excellent track record of happy customers. The problem here was that the owner felt they weren’t taking advantage of their website properly to convert as many customers as they should be getting, especially considering how great their online reviews were. After speaking with the owner we were able to identify the critical areas that they needed to address in order to increase their sales and conversion rates.
This is what their website looked like before we started:
The areas we identified that were in need of correction were:
Overall Branding Consulting
Need for professional Logo Design
Need for Professional Business Cards
Need for a Professional Website Design that was easy to manage and properly search engine optimized by your favorite Atlanta SEO Company. ; )
So X8 Marketing went to work on the project and within 8 days had completely revamped not only their logo, but their business cards and brand new website as well. That was no typo. Yes, in 8 days we not only designed and delivered their logo, business cards and website, but had it fully operational with the client able to manage their own site from top to bottom.
Not only did we get their materials put together quickly, but they are now ranked #1 on Google for Atlanta Junk Removal which you can see right here on Google.
This is what the owner had to say about his experience with X8:
X8 did a wonderful job designing my website. I have gotten many compliments from my customers. My website is now number one on google and now beating the biggest competitor in my industry. I have noticed a higher call volume after my site was redesigned. I would recommend everybody that wants to outrank their competitors on search engines and people who also want a beautifully designed website!” – Cameron Zand, Advance Junk Removal
You can view their fully functional website here: Atlanta Junk Removal or take a look at the final product below:
Write Avenue Website Launch
Check out the website and logo of one of our newest clients, Write Avenue! Started by former Senior Producer of CNN and experienced journalist, Jill Cordova, Write Avenue brings some distinguished possibilities to clients in the areas of writing, resume writing, book proposals and professional copyright! Take a look at their new site here: http://writeavenue.com.
5 Keys to an Effective Website Atlanta Website Design
1. Visibility
2. Credibility
3. Usability
4. Conversion
5. Aesthetics
Now we all know that there are a lot of elements that go into an effective website. We are going to go over a few quick tips to help you better design your own website, or select a web designer that can adequately fulfill your needs to make your site a formidable business tool instead of a stagnant business card.
1. Visibility – Your website needs to be easily found by search engines and potential customers. This means your domain selection is vital. Make it something easy to remember and communicate to other people when giving them your web address. Do your keyword research before beginning and think about possibly using those keywords in your site address. Make sure that you apply keywords in your meta descriptions, h1 and h2 tags, as well as your actual url names in order to effectively appear in search engines. There are many tricks that a professional can show you to best optimize these pieces for top Google rankings.
2. Credibility – More importantly than getting new traffic to your website, is what they are going to see when they get there. You need to make sure that your site has authentic and correct information, a professional and clean design, and certainly, NO TYPOS! That is the quickest way for a customer to see that you don’t pay attention to detail.
3. Usability – Many people don’t think about this aspect when they get wrapped up in creating some beautiful website design but you must remember; there is a compromise between photo size and loading time. Be sure that when you are oohing and ahhing your audience that you are also taking into consideration how long it takes them to get there. People are less patient than ever and if your page is taking more than 5 seconds to load then you best believe they are getting their virtual fill at another internet pump.
4. Conversion – One of the most overlooked aspects of a website. If you don’t already know what “above the fold” is then you can just about bet this paragraph is pointed at you. “Above the fold” is the term for the section of website real estate that people land on without scrolling or clicking anywhere. That means it is the first viewed section of your landing page without any movement. Type in your URL and don’t touch anything. That is what we are talking about and you better make sure that you see a strong call to action, a reason to use you, and an easy way to contact you all right there in that space or you can certainly bank on failure. The exceptions to this are specific strategies where you are attempting to get people to view a particular page, or an instance such as a photographer where design and aesthetics are your selling points and therefore trump the typical call to action on the front page.
5. Aesthetics – Last but certainly not least, don’t forget about the aesthetics of your website. Some people say don’t judge a book by its cover but webpages are most certainly the largest exception. Your ability to properly place yourself in the mind of a consumer is often almost totally dependent upon what they see when they get to your site. Make sure that any photographs are professionally taken and be sure to “clean around the edges” of any graphics or images. Remember, a potential customer will pass judgment on you within the first 15 seconds so whether you think it’s fair or not… you better make it look good.
So whether you are tackling your own website design and search engine optimization or selecting a professional web designer to do it for you, make sure you ask yourself and them these questions before diving in. Remember, when you aren’t talking to potential customers, your website is… what is yours saying?
5 Proven Ways to increase your Search Engine Optimization and Internet Marketing
Here is a great article though slightly dated that we found to help some of you with questions on SEO basics. The original article can be found here.
With apologies to an apparel company FUBU whose name stands for For Us By Us, it’s almost as if Google could be rebranded “FHBH” thanks to its ranking practices relating to E-marketing links. Links are the most important E-marketing elements of search engine optimization because SEO lead Danny Dover says that Google assumes they are created by humans for humans.
1. Quality content. Dover says that Google really likes the E-marketing idea of links because, humans create them generally; which means they’re—in theory—harder to manipulate. And Google sees links to a given website as votes. So something like The New York Times is going to get a lot of votes, a lot of links, because it has valuable content that real human beings are reading and linking to. The same thing goes for any site. And the place where it gets tricky is, once a site gets a lot of links, links that it passes out are worth more than your average blog post. A link from the Times is going to be much more helpful for you than a link from Joe Schmoe’s blog.”
2. Inbound links are more important than outbound links. So it’s critical to determine if incoming links come from quality E-marketing sites.
Briggs says that Google developed the ‘nofollow’ attribute as a way to combat spam. “Adding this attribute tells Google not to follow a link. A link with the ‘nofollow’ attribute is meant not to pass PageRank value. Use ‘nofollow’ when linking to untrusted content, paid links and links added by user-generated content.” Here is one post of Top 100 Forums With DoFollow Signatures, which can help your E-marketing effectively.
Briggs also pointed to these scholarly papers on combating “web spam” for background regarding untrusted content and influencing trust.
3. Relevant content. “Once you know the needs and wants of your customers, deliver it to them via rich content; whether that be information, widgets, videos, blog posts, flow charts, etc.,” say Beatty and Gullaksen. Then ensure that the portable E-marketing content contains optimized links back to the company site. Also, they say, syndicate the content the company creates to the “appropriate social communities, blogs, power users of social networks, customers, etc.,” as well as having it on the corporate site.
4. Use outbound links to make friends, gain attention, influence trust and gain some ranking benefit. This work can result in later links to the company site, he says. One caution is that don’t chase the ‘celebrity’ sites. Target the mid-tier and small sites, because they’re more likely to notice your link and the traffic you send.
And, while the direct ranking benefit of outbound links appears negligible—one of his colleagues once measured it at 5 percent for a particular site—Briggs quotes Matt Cutts of Google’s Webspam team as saying parts of Google’s system encourage links to “good sites.”
5. Despite what some think, outbound links to quality sites don’t hurt SEO. All of the engineers I’ve talked to at the search engines say that wanton use of outbound links leaking SEO juice is not actually what happens; you don’t lose juice, you just pass on juice. And juice isn’t really a finite resource; it’s something that we came up with to measure websites on the Internet.”
Effective SEO for your E-marketing sites is very crucial, that can get more traffic for your site to boost your E-marketing. Hope all the above proven ways can help you at utmost.
10 Steps to Increase your Internet Marketing for Free
The internet. Dun dun dun!!! Its been considered the most influential entity of our time. The internet has become the modern day equivalent of the wheel. Over 77% of Americans use it. You mean more people use the internet than have cars? Yes. It is the reason you are reading this blog and the reason we have unimaginable access to products and services across the country and world. What is the internet doing for your business? You mean to tell me that you only have limited exposure on the most influential system in the modern world? Well, have no fear. We have some easy tips that will get people running to you in no time and best of all… the advice and tips are free!
1. Content – add content and writing to your site that is in TEXT format. Do NOT add it in picture format. Google and the other major search engines don’t pick up writing that is formatted as a picture. Use keywords that relate to your products, business and services but do so in a natural way. Search engine spiders get smarter and smarter by the minute so don’t just spam the same phrase over and over again. Just provide good strong descriptions of what you do and more importantly, who you do it for.
2. Descriptions – the first thing search engines jump on is your header and description tags so make absolutely sure that these contain relevant information to what you are trying to promote. Even better, focus particular pages to certain words you are trying to have search engines pick up. The descriptions should NEVER be the same across multiple pages and remember, this will be the first thing searchers see so make it good!
3. Domain name – one of the biggest mistakes many people make is coming up with a site name that is hard to spell, understand, remember or type. The age old technique of Keeping It Simple Silly is key to domain name selection. If what you want is not available, then try to find something creative yet simple that makes it easy for people to remember, understand and reproduce in their browser bar. Keep in mind that you will be repeating this website name to people about a million times so if its hard for you to explain once, then you should consider a change.
4. Directory Listings – One of the most overlooked opportunities for small businesses is free directory listings, there are tons of them out there but the first ones you should hit are the Google directory, Yahoo! Local listing and the yellow pages. Just by hitting these three your business will jump up in internet searches exponentially
5. Site map – creating a site map can make your website much easier to navigate and it looks mighty tasty to search engine spiders. Create a site map for your website and make sure to submit it to Google, Yahoo and Bing. Check out http://www.xml-sitemaps.com/ for help on making one.
6. Social Media – a must have for every small business. Your business at the very least should be listed with content on at least the four major networks of Facebook, Twitter, Linkedin and Digg. MySpace is a dead zone so if you thought you were clever and had that one covered… well I’m just gonna have to burst your bubble. Also, getting friends and family to interact consistently with your pages helps exposure out a LOT!
7. Web Publications – this is a great way to send traffic to your website. Write a few posts about what your company does, your products, or just some helpful information that would assist people in or looking into your industry. Submit these articles to anybody you can find that displays news or information in your area, or in your field. Make sure you include links to useful sources and of course, don’t forget your own website.
8. Blogging – to some this seems like a forbidden area full of scary time consuming writing and unknown alien technology. Its not that scary or time consuming. Every couple of weeks just write up a few paragraphs about interesting content or even other articles you’ve read. Post it up and Bam! You are ready to rock.
9. Stamping – stamping is our term for branding your own branding. You should stamp your website url and relative social media sites on everything you can possibly think of. Your email, business cards, brochures, banners, flyers, advertisements and everything in between should have your internet sites on every single one of them. Your website is where people will sniff you out the most, while in the comfort of their own homes, so make sure they know how to find you.
10. YouTube – This mammoth of the internet jungle now receives more than two billion hits a day. That’s a lot of viewers and there is no reason why your business can’t cash in on this popular site right now. You can literally just take video of yourself or your personnel giving advice in your particular field and post it up only to watch the views come rolling in. Just make sure you know what you’re talking about and this will become one of your favorite and most profitable expansions of your internet marketing.
As you can see, Internet Marketing really isn’t all that hard to start. Granted we could go on for hours about how to fine tune many of these elements but chances are this should give you a very strong start into making your business more visible on the internet.
Sources:
http://www.internetworldstats.com/stats2.htm
http://www.inc.com/news/articles/2010/05/youtube-celebrates-fifth-birthday.html
www.x8marketing.com
